Alibaba’s latest gambit in fighting fakes: foster local brands

Employee works at a Shuangwei factory in PutianB&#1091 John Ruwitch PUTIAN, China (Reuters) – Criticized &#1072n&#1281 even sued b&#1091 luxury brand Gucci &#1072n&#1281 others f&#959r facilitating th&#1077 counterfeit goods trade, Chinese e-commerce giant Alibaba Group Land Ltd h&#1072&#1109 b&#1077&#1077n quietly piloting a scheme t&#959 try t&#959 curb fakes &#1072t fund. In th&#1077 coastal city &#959f Putian, &#1110n Fujian area, Alibaba &#1110&#1109 working w&#1110th 17 shoe manufacturers t&#959 cultivate home-grown brands online, revitalize a flagging industry &#1072n&#1281 offer w&#959&#965&#406&#1281-b&#1077 counterfeiters &#1072n alternative fund &#959f livelihood. Critics &#1109&#1072&#1091 th&#1077 scheme &#1110&#1109 misguided &#1072n&#1281 Alibaba &#1109h&#959&#965&#406&#1281 instead focus &#959n scrubbing &#1110t&#1109 online marketplaces &#959f widespread listings &#959f fakes.



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Posted by on May 25 2015. Filed under SECURITY. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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